Digital Marketing Specialist

Concordia International School Shanghai

Job Overview

Position Title:     Digital Marketing Specialist
Division:              Administration
Supervisor:         Director of Marketing
Position Summary:
This role supports the work of the Marketing & Communications Office (MARCOM) through the planned management of all digital channels, and the creation of multi-channel content that tells the Concordia brand story, to improve channel efficiency and drive lead generation. This includes the creation of video content for brand collateral; social media channels; our website; and in support of internal and external communication for events, recruitment, and key leadership messaging.
  • Bachelor’s degree or higher in Digital Marketing or a related field.        
  • Minimum of 3 years’ work experience
  • Previous experience planning and managing social media accounts, website, paid campaign and CRM
  • Work experience in a creative agency or marketing department
  • Background in marketing, photography, web editing, graphic design
  • Strong knowledge of social platforms & trends in China, ideally with prior accountability / ownership in running daily social operations (publishing, tracking, reporting, quality control, etc).
  • Experience in creative and content development — being able to collaborate well with content teams and production teams on a variety of media formats (film, stills, illustrations, CGI, experiential, etc).
  • Solid understanding of digital platforms and technologies — UX/UI, H5, WeChat mini-programs, plus a basic appreciation of front and back-end development.
  • Good data proficiency — being able to navigate different SaaS tools (e.g. Google Analytics, Tableau, Hotspot) and using relevant data to identify insights to optimize publishing and content approach.
  • Experience managing campaigns from planning to execution.
  • Create insightful monthly reports and on-going optimization.
  • Ability to act as a brand storyteller, to edit the brand voice and tone across all channels.
  • Remain current on the latest news and social media trends, ensuring competitiveness.
  • Monitor social media conversations, respond to social media queries, comments, and customer service issues to create sense of community, and manage Concordia’s reputation.
  • Manage an editorial content calendar for all social media channels.
  • Basic knowledge using graphic design software.
  • Good command of Chinese writing, fluent in English.
  • Familiarity with Concordia International School Shanghai and its mission.
  • Familiarity with the U.S. educational system.
  • Familiarity with Google Analytics, Salesforce, Finalsite and Hubspot.
  • Excellent writing skills.
  • Strong analytical skills.
  • Ability to thrive in a fast-paced environment.
  • International experience preferred
Duties and Responsibilities:
  • Overall:
    • Build brand awareness and engage target audiences via digital media channels.
    • Optimize user end-to-end online experience in terms of expectation and conversion
    • Manage CRM system
    • Track digital marketing budget between CPA, CPC, and CPM, paid search, mobile and other conventional and unconventional internet advertising/acquisition models to meet marketing targets.
  • Social Channels & Website
    • Manage all owned school channels, and provide monthly reports to inform optimization on content strategy and content calendar.
    • Enhance channel performance through increasing on followers, impression, engagement and enquiry.
  • Website, SEO/SEM & Paid Campaign
    • Responsible for school website maintenance, SEO/SEM and paid campaign execution.
    • Optimize website content and structure for search engine optimization (SEO) to drive organic traffic and improve search rankings.
    • Monitor website analytics and key performance indicators (KPIs) to identify areas for improvement and make data-driven recommendations.
    • Assist to collaborate with partner agencies to develop plan to ensure ROI goals are achieved for overall e-commerce, SEO, PPC, and paid media activities.

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Company Information
  • Total Jobs 33 Jobs
  • Location Shanghai
  • Full Address Concordia International School Shanghai, Mingyue Road, Pudong, Shanghai, China
  • Homepage URL
  • School Type International School