Senior Marketing officer

Wellington College China

Job Overview

Hangzhou | Non-Academic | Wellington College Hangzhou

JOB TITLE
Senior Marketing Officer
DEPARTMENT
Non-academic
SUPERVISOR
Marketing Manager
MAIN PURPOSE
Reporting to the Marketing Manager, the Senior Marketing Officer will be guided,
supervised and is expected to provide support in any matter relating to marketing as
well as supporting admissions functions where required. The Senior Marketing Officer
is responsible for the implementation of marketing strategies and assisting with
admissions work designed to maximise the enrolment of high-quality pupils for
Wellington College Hangzhou.
The professional image and conduct of this person is crucial in emulating the ethos of
the setting. The Senior Marketing Officer must operate in a timely, determined and
effective manner at all times. Autonomous, dedicated, determined and professional
behaviour will be key features of the post-holder’s practice and these will be
consistently demonstrated at all times. The post holder must be able to communicate
effectively with team members and external stakeholders involved in the functions of
Wellington College International Hangzhou.
KEY RESPONSIBILITIES
Plan, organize, and execute school events and initiatives to engage prospective and
current families, alumni, and other key stakeholders.
Identify and build relationships with potential partners, sponsors, and affiliates to
drive business development opportunities for the school.
Lead the creation and production of high-quality and cost-effective marketing
materials, including brochures, flyers, school branded merchandises.
Oversee and manage the inventory of all marketing materials, work closely with
the marketing team to forecast materials requirements for upcoming campaigns
and events.
Manage and enhance the school’s offline presence, including offline
advertisements, education fairs, partners’ joint events, student’s performances at
big events, etc.
Work with Marketing Manager to liaise with internal stakeholders, including
teachers, administrators, and other departments, to ensure alignment and
consistency of messaging and branding.
Be responsible for other marketing daily tasks assigned by the Line Manager.
JOB QUALIFICATIONS
Education
Bachelor’s degree or above, preferably in a marketing or communications related
field.
Language
Fluent in written and spoken Chinese and English
Working Experience
At least 3 years relevant work experience; employment in foreign communication
agency, corporate in-house marketing/advertisement department, international
school marketing department or exhibition company
EXPERTISE
Detail oriented team player
Good at working positively while under pressure
Excellent English communication skills
Ability to copy write in Chinese
Organisation and time management skills
Strong ability to multi-task and work to deadlines
Technical proficiency and ability to work with Excel, PowerPoint and Word
Preferred Aptitudes
Demonstrating the five core Wellington Values at all times (courage, integrity,
kindness, respect and responsibility)
Excellent interpersonal skills
Able to communicate effectively in cross-cultural environments
Strong passion for education
Personal Integrity, accountability and credibility
A positive team-memberPlease submit CV and cover letter, together with an application form (available to down
load from www.wellingtoncollege.cn/careers) in English and email to
jobs.hangzhou@wellingtoncollege.cn. Please note that any application with missing
materials will not be considered.
Wellington College China schools are committed to safeguarding and promoting the welfare of
children. Assessment and testing of applicants’ suitability to work with children is an integral part of
the selection process.

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